Content preparation
Packaging transcoded media in several IPTV and OTT streaming video formats, such as Apple HTTP Live Streaming (HLS) which is nowadays the de-facto standard for all screen and can be played-back on all devices and OS. Other formats may include Secure Reliable Transport (SRT) streams and HTTP Dynamic Streaming (HDS).
Multi-DRM media or content encryption, relating to an external DRM service platform and Secure HLS streams with AES-128 external encryption
Live Catch up TV, offering full live playback control, allowing them to navigate via 6 hour time buffer or start over via EPG.
Content delivery
Once prepared using OTT streaming media formats at the output stage of our video head-end, content is delivered to the audience on the internet in multiple ways, with several optional features:
– OVP ingest to publish the OTT content on the most popular online video platforms, using RTMP publishing points, such as Facebook Live, YouTube Live
– CDN ingest to move the OTT content onto Cast-TV Content Delivery Network
– CDN content protection using encryption and Token Authentication mechanism, blocking content sharing from a legitimate user and avoiding unauthorized content reuse on pirate platforms
– CDN content secured delivery using HTTPS/SSL ABR mobile to full HD format
– Geo-blocking to restrict and block access to content per country/territory
Usage reporting
Our audience metrics bring real value to the clients when speaking to their board about content reach, thanks to client-side statistics and a web portal to browse audience metrics that are live-TV oriented. This allows you to easily discover when your prime time is on, on what devices, from where and for how long your audience is watching.
Thanks to our innovative technology, and integration with Google analytics service allows you to benefit from your prime time reach on the internet and turn this large audience into a mesh network of peers sharing you content among themselves. This helps reduce CDN use, saving cost and bringing a better user experience to your audience, including very fast playback start time. This technology relies on a modern HTML5 standard called WebRTC and doesn’t require any web browser plugin installation.
Advanced features
Advanced features are also supported by Cast-TV middleware, such as:
– Multiple audio tracks support for live TV
– Multichannel 5.1 / 7.1 surround sound support for OTT audio delivery
– Subtitles and closed caption support for live TV (input and OTT streaming output);
– Cue in / Cue out support for content/ad replacement, such as SCTE-35 triggers input and output content discontinuity markers i, allowing the implementation of live stream stitching for cloud-side ad replacement, dynamic ad insertion (DAI) and targeted advertising.
– Live-to-File de-linearization / TV content clipping for catch-up TV service and network PVR TV recording, based on external cue in / cue out triggers, such as the live TV electronic program guide (EPG) or end-user scheduled recording instructions received via the back-end platform.
Business models
Cast-TV CMS allows you to implement different models, such as: supported, free-to-view base on advertising with DFP registration, subscription pay-TV, pay-per-view and SVOD.